Meraux Marketing Guidelines
In order to ensure that the Meraux Foundation’s mission and grants are represented to the community appropriately, we have developed the following marketing guidelines for your use. These guidelines also help to ensure that the Foundation is able to catalogue its impact on the community and share news with its network of partners and beneficiaries.
We appreciate your agreement to work together and cooperate in good faith in connection with the design, approval, preparation, and production of all marketing regarding your program.
Before communicating about your grant or partnership with the Meraux Foundation, please contact todd@ragusaconsulting.com.
1. Logo Placement
The Meraux Foundation must provide approval on the design of all materials that include the Meraux Foundation logo.
The Meraux Foundation logo must be included on all collateral material (e.x.: signage, brochures, flyers) pertaining to the projects that the Meraux Foundation supports. The level of recognition should be commensurate with the value of the Foundation’s grant. The level of recognition must be agreed upon prior to the grant award.
Each logo placement must be consistent with the design guidelines specified by the Meraux Foundation. The guidelines can be found beneath each logo.
Please use the high-resolution logo files linked below.
Brand colors are:
Red: hex #ed3a34
Cream: hex #efecd7
Black: hex #282827
Green: hex #657966
*GUIDELINES: The cream logo is the preferred logo and is applicable in most situations. Nearly all design situations involving full color should use this logo.
*GUIDELINES: The black logo is suitable for applications in full color in which the background upon which the logo is to be placed is too light for the cream logo.
*GUIDELINES: The black-on-white logo is suitable for applications in black in white only, in which the logo is placed upon a black background
*GUIDELINES: The white-on-black logo is suitable for applications in black in white only, in which the logo is placed upon a white background.
*GUIDELINES: The green logo is an additional format that can be used in some circumstances.
*GUIDELINES: The red logo is an additional format that can be used in some circumstances.
In order to preserve the readability of the logo, no other logos, type or other graphic elements should crowd its immediate area. The minimum clear space required around the logotype is equal to 1/2 of the height of the logotype.
The logo must measure at least one inch in size at a minimum.
The Meraux Foundation must provide approval on the design of all materials that include the Meraux Foundation logo. Contact: todd@ragusaconsulting.com
2. Press Releases and Promotions
Any press or promotional materials regarding projects to which the Meraux Foundation is a contributor should include mention of the Foundation’s support, but not necessarily the value of the contribution. Please work with the Foundation to develop the appropriate verbiage.
Prior to finalizing and distributing any marketing materials (press releases, flyers, news stories, newsletters) about a project to which the Meraux Foundation has made a significant contribution, please share it with the Meraux Foundation at least two weeks before the materials are needed for the Foundation’s review, feedback, and approval.
3. Special Events and Press Conferences
Any special event or press conference regarding projects to which the Meraux Foundation is a contributor (e.x. ribbon cutting, groundbreaking, media event), the Foundation should be recognized and potentially included in the speaking program.
Notify the Meraux Foundation of plans for the special event or press conference at least one month prior to the event to work together to plan the Foundation’s involvement.
4. Website and Digital Media
The Meraux Foundation logo must be included on partner web pages pertaining sponsorships or to the projects that the Meraux Foundation supports. Please adhere to the same guidelines as “1. Logo Placement.”
The logo on web pages should be hyperlinked to the Foundation’s website: https://merauxfoundation.org/
The Foundation can be tagged on social media, using: Facebook: @Docville.Farm and Twitter: @DocvilleFarm
5. Naming Rights
Naming rights may be involved in instances where the Meraux Foundation has made a significant contribution to a project (e.x.: Startup St. Bernard “Presented by the Meraux Foundation”, The Arlene Meraux Elementary School). Under these circumstances, the grantee and the Foundation will work together to determine:
Name
Building Signage (if applicable)
Production and Installation